Before You Start Marketing, Do This

Ep. 13: Before You Start Marketing, Do This

If you fail to plan, you’re planning to fail.

It’s one of my favorite quotes because it’s so true. In this episode, subject matter expert Tim Fitzpatrick, sits down with me to discuss the crucial role of planning in marketing and recruiting.

He tackles the tendency marketers have to jump into action without first establishing the fundamentals, and emphasizes the importance of having a solid strategy in place to save time and money in the long run.

We also talk about the significance of target markets and ideal clients, and how understanding their psychographics can shape effective recruitment efforts.

Tim urges us to narrow the focus rather than pursue broad, vague customer profiles.


[03:12] Biggest myth – people immediately jump into actions without laying the proper strategic foundation first.
[04:00] Start with identifying your target market and ideal clients before anything else.
[09:42] Understand the psychographics of your ideal clients and employees – their values, aspirations, mindset. This helps craft messaging that attracts the right people.
[15:14] Craft a clear, simple message focused on your client/employee as the hero, not your company. Speak their language.[26:15] Have a 90 day strategy to stay focused on priorities and measurement. Adjust as needed every 90 days.

Tim Fitzpatrick is the President of Rialto Marketing with 25+ years experience in business development, sales management and strategic planning.

He started his company in 2012 with a vision of having a positive, lasting impact on the businesses they work with.

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