Privacy Policy

Last Updated: February 1st, 2024

We at Core Matters, LLC (“Core Matters,” “we,” “us,” or “our”) value the privacy of our customers and partners. The following privacy policy (the “Privacy Policy”), as modified from time to time, describes our practices in connection with information collected through our https://corematters.com website and any other linked pages, features, content, mobile applications, and any other services we offer from time to time in connection with any of the foregoing (collectively, the “Site”).  This Privacy Policy applies only to information we obtain from you when you are online while visiting or using the Site.  It does not apply to information we have obtained or may obtain offline through other traditional means.

By visiting or using the Site, you agree to the practices and policies set forth in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site. We reserve the right to modify or amend the terms of our Privacy Policy from time to time without notice. Your continued use of our Site following the posting of changes to these terms will mean you accept those changes.

Information We Collect

We collect two basic types of information from you in conjunction with your use of the Site – personal information and non-personal information. “Personal Information” is any information that can individually identify you and includes (without limitation) your and your business’ name, email address, telephone number, fax number, postal address, credit card, debit card, and billing and contact information. “Non-Personal Information” includes information that does not personally identify you, but may include (without limitation) tracking and usage information about your location, demographics, transaction information, use of the Site and the Internet.

Personal Information

There are a number of circumstances in which you may voluntarily supply us with your Personal Information. The following lists the most common ways in which we may collect your Personal Information:

  • Registration for an account on the Site
  • Purchase and use of products and services from the Site
  • Sign up to receive email newsletters and other marketing/promotional materials from us
  • Requests for customer service or other assistance
  • Participation in surveys, special events, and promotions
  • Participation in social media accounts involving Core Matters and our products and services
  • Participation in blogs, communities, chat rooms, and other interactive services
  • Any other place within the Site where you knowingly volunteer Personal Information

Social Media Sites

When you interact with any Core Matters account on a social media platform, such as Facebook, Google+, LinkedIn, Twitter, or Vimeo, we may collect the Personal Information that you make available to us on that page or account, including your user ID and/or username, and any information you have made public in connection with that social media service. Please note, however, that we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such Personal Information that we are permitted to collect by those social media platforms.

Our Site includes social media widgets, such as Facebook, Twitter, and LinkedIn widgets. These features collect information about your IP address and which page you’re visiting on our Site, and they set a cookie to make sure their features function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Non-Personal Information

When you interact with the Site, our servers may keep an activity log that does not identify you individually. Generally, we collect and store the following categories of Non-Personal Information:

  • Demographic data of Site users.
  • Transaction information such as purchases and use of products and services.
  • Device information about your computer, mobile device, or other devices that you use to access the Site, which may include your IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information.
  • Usage information about your use of the Site, such as a reading history of the pages you view.
  • Additional traffic data, such as time and date of access, software crash reports, session identification number, access times, and referring website addresses.
  • Your search terms and search results.
  • Other information regarding our users’ use of the Site.

Use of Cookies/ Tracking Technology

When you interact with the Site, we automatically receive and record information on our server logs from your browser, including your IP address, “cookie” information, and the page you requested.

Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) are comprised of small bits of data that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to your browser when you first request a web page and then store the data on your computer so the website can access information when you make subsequent requests for pages from that service. We may use these technologies to also collect and store information about your usage of the Site, such as the pages you have visited, content you have viewed, search queries you have run and advertisements you have seen.

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalization available through the Site.

We may utilize email tracking systems that provide us with data such as who opened or forwarded an email, the time it was opened, and whether the reader clicked certain links within the email.

We may utilize remarketing programs. In a remarketing program, we place a cookie on your computer when you click one of our advertisements on a third party website. That cookie will cause a similar advertisement to appear on a different website that you may visit.

“Do Not Track” Practices

At this time, we do not honor do-not-track signals from browsers or other consumer choice mechanisms regarding the collection of behavioral tracking data. While we collect Personal Information from you as described above, we do not collect Personal Information from you to monitor your online activities across third party websites or online services and over time (also known as behavioral advertising or interest-based advertising). We do not use or allow third parties to collect Personal Information from you in the Site in order to monitor your online activities across third party websites or online services and over time.

Email and Other Communications

We may contact you by email or other means. For example, we may send you promotional offers or our newsletter. If you do not want to receive email from us, please let us know through the “unsubscribe” feature included in our communications.

When you visit or log in to our website, cookies  and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

Our Use of Information

We use the information we collect from you and about you to help us personalize and continually improve your experience with the Site.  You have no obligation to provide us with any of your information, but you may not be able to use or access certain portions of the Site if you do not provide us with your Personal Information (and you cannot use our Site without agreeing to the terms of this Privacy Policy).

As non-limiting examples, we may use the information we collect from and about you in the following ways:

  • Provide you with the products and services you request from us
  • Post your user generated content to our Site as you request
  • Communicate with you about your account or transactions with us and send you information about features on our Site
  • Communicate with you about changes to our policies
  • Personalize content and experiences on our Site
  • Send you newsletters, offers, and promotions for our products and services, third party products and services, or special events by email or other media
  • Develop and provide advertising tailored to your interests, including advertising based on your activity on our Site or activity on third-party sites and applications
  • Administer contests, sweepstakes, promotions, and surveys
  • Optimize or improve our products, services, and operations
  • Detect, investigate, or prevent activities that may violate our policies or be illegal
  • Perform statistical, demographic, and marketing analyses of users of the Site and their purchasing patterns

Our Disclosure of Information

We do not and will not sell your Personal Information to any third party outside of Core Matters, and will only share Personal Information as provided below and within our company.

Service Providers

We may make your information available to certain third party service providers, such as contractors, agents, or sponsors, who help us manage or provide the services offered on our Site, such as hosting, billing, payment processing, marketing, analytics, customer service, fraud protection, etc. We may need to share your Personal Information with them, but we require that all of our service providers keep Personal Information confidential and not disclose it to third parties and not use it for any other purpose.

Emergency Situations

We may also use or disclose your Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Site; (b) respond to requests from public and government authorities; (c) protect and defend our rights or property, the Site, or our users; and (d) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Site or the public.

Merger, Sale or Bankruptcy

If we sell all or part of our business, or make a sale or transfer of our assets, or are otherwise involved in a merger or transfer of all or a material part of our business, or are involved in a bankruptcy, Core Matters may transfer your information to the party or parties involved as part of that transaction.

How Information is Stored and Processed

Personal Information collected on our Site, or received by Core Matters from you or third parties, may be stored and processed in the United States or any other country where we or our service providers maintain facilities.

The servers and databases in which information is be stored may be located outside the country from which you accessed the Site, and in a country that does not have the same privacy laws as your country of residence. The Personal Information you provide us may be transmitted abroad, but we will collect, process and use Personal Information only in accordance with this Privacy Statement.

International Transfer of Information

If you choose to provide us with Personal Information, we may transfer that information to our affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world in accordance with legal requirements.

Security

We are concerned about ensuring the security of your Personal Information. We use commercially reasonable efforts to protect your Personal Information collected through the Site from access, loss, misuse, alteration, or destruction by any unauthorized party. Please understand, however, that no transmission of data over the internet or any other public network can be guaranteed to be 100% secure. We do not promise, and you should not expect, that your Personal Information or private communications will always remain private.  You are also responsible for taking reasonable steps to protect your information against unauthorized disclosure or misuse such as by maintaining the confidentiality of your username and password and logging out of your account when not using the Site.

Children’s Online Privacy

Core Matters respects the privacy of children and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect, solicit, use, or disclose Personal Information from children under the age of 13. If you are under 13, please do not attempt to register for the Site or send any information about yourself to us. No one under age 13 may provide any Personal Information to us. If we learn that a child under 13 has provided Personal Information to us without verification of parental consent, we will delete that information immediately.

We remind and encourage all parents to check and monitor their children’s online activities. Parents have the right to review and have deleted any Personal Information we may have inadvertently collected from their children, and refuse to permit further collection of that information. If you believe that we might have any information from or about a child under 13, please contact us at [email protected].

User Access and Control

If you would like to access, review, correct, update, suppress, or otherwise limit our use of your Personal Information you have previously provided to us, you may contact us directly at [email protected]. In your request, please specify clearly what information you would like to access, change, update, or suppress. We will try to comply with your request as soon as reasonably practicable.

If you are a California resident, California Civil Code Section 1798.83 permits customers of Core Matters to request certain information regarding our disclosure of your Personal Information to third parties for direct marketing purposes, if any. To make such a request, please send an email to [email protected], with “California Privacy Rights Request” in the subject line. You must include sufficient detail for us to locate your file; at a minimum, your name, email and postal address.

Links To or From Other Sites

Please note that the Site may link to other websites and online services operated by third parties. These websites and applications operate independently from us, and we do not control their privacy policies, which may be different from ours. We encourage you to review the privacy policies of any third party websites or applications.

Notice to Non-US Users

As the Internet is a global environment, collecting and processing Personal Information may involve the transmission of this data internationally, including into and/or outside of the United States. Therefore, by communicating electronically with us, you acknowledge and agree to your personal data being processed in this way.

Specifically, if you are located outside of the United States, please be aware that by using the Site, your Personal Information may be transferred to the United States or other third-countries, the privacy laws of which may be deemed by your country to have inadequate data protection. If you are located outside of the United States and voluntarily submit Personal Information to us, you thereby consent to the general use of such information as provided in this Privacy Statement and to the transfer of that information to, and/or storage of that information in, the United States or other third-countries.

Changes to Privacy Policy

We may modify this Privacy Policy from time to time in our sole discretion without specific notice to you. Please look at the effective date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. Your continued use of the Service after any changes or revisions to this Privacy Policy will indicate your agreement with the terms of such revised Privacy Policy.

Contact

If you have any questions about this Privacy Policy or its implementation, please contact:

Core Matters, LLC
3401 Mallory Lane #100
Franklin, TN 37067

Attn: Privacy

(480) 237-3750
[email protected]

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