Have you ever wondered why some companies seem to have all the best people working for them while others struggle to get any decent interviews? It all comes down to your recruiting strategy.
In today’s competitive job market, companies have to update their recruiting efforts to attract and connect with online job seekers. According to Gallup, “A strong digital presence helps organizations reach more passive job seekers first when they transition to active, intentional job seekers.”
To put it simply, companies must update their digital recruiting strategies to attract and retain the best talent.
The Digital Recruiting Landscape
According to recent data, 24% of the workforce has been recruited in the last three months, highlighting the constant shift in workforce and the urgency for companies to refine their approach.
“When people quit during the first 90 days, it’s a recruiting issue. During that time people are leaving because what they expected isn’t what you actually provided. After the first 90 days, it’s a culture issue.” -Ryan Engin, CEO of Core Matters
Luckily, this is something you can control by shifting the focus of your recruiting strategy.
The Problem With Traditional Recruiting
One of the biggest reasons people don’t like recruiters is because they tend to focus on filling a role, instead of finding a good culture fit. This approach often leads to disappointing experiences for new hires, who will likely leave when their expectations aren’t met.
If you keep recruiting in-house, it’s not enough to post on a job board and hope for the best. Gallup’s findings reveal that 50% of passive job seekers were recruited via network sites like LinkedIn, while 31% were recruited by friends, and only 21% were found through job boards.
This data indicates a shift away from traditional job boards towards more personal, network-based recruiting strategies. It’s simply not enough to post a job ad and hope for the best – you have to put in the time to attract passive job seekers throughout your online presence. Additionally, your existing team needs to know how to sell their friends on what a great employer you are.
Emphasizing Culture Fit Over Resumes
Companies need to shift their focus from simply evaluating resumes and past performance to attracting candidates based on culture fit. This means promoting what your company offers to potential hires beyond the job description.
A strong employer brand is critical for attracting and retaining top talent. When candidates understand and resonate with your company culture, they are more likely to stay long-term.
The Role of Accurate Job Ads
Accurate and engaging job ads are essential in this process. Traditional job ads often fail to capture the essence of your company culture and what makes it unique.
Instead of just listing job requirements and responsibilities, job ads should reflect your company’s values, work environment, and what’s in it for the candidate (WIIFM). This approach helps potential hires visualize themselves in the role and understand how they fit into the bigger picture.
Moving Away from Traditional Recruiting
To attract great people who stay long-term, companies need to move away from traditional recruiting methods and embrace a more modern, culture-focused recruiting strategy. This involves:
- Enhancing Your Digital Presence: Leverage social media, networking sites, and employee referrals to reach passive candidates and build a strong employer brand.
- Focusing on Culture Fit: Prioritize candidates who align with your company culture rather than solely relying on their past achievements.
- Promoting What Makes You Unique: Clearly communicate what makes your company a great place to work in your job ads, your online presence, and any other recruiting materials.
- Improving Your Recruiting Strategy: Invest in training for your hiring team to help them effectively sell your company’s culture and values.
Benefits of Updating Your Recruiting Strategy
In a rapidly changing job market, refining your recruiting strategy to emphasize culture fit is crucial for attracting and retaining top talent. By focusing on what you offer to candidates and moving away from traditional hiring methods, your company will build a more engaged and committed workforce.
If you want great people who stay long term, you have to move away from traditional recruiting and focus on hiring for culture fit.
