Invest in Recruiting: The Non-Negotiable

How often have you blamed the job market for your company’s inability to hire quality applicants?

It’s all too easy to cut corners on your recruiting process. After all, why spend time and money searching for applicants when there just doesn’t seem to be anyone good out there?

You may not want to hear this, but this thought process greatly affects your business, from top to bottom. Recruiting is essential – no matter what type of job market your industry is currently experiencing.

The Cost of Cutting Corners While Recruiting

If you find it hard to find the right people for your team, retain them, and ensure every open position is filled – you’re not alone.

The majority of businesses are feeling the effects of staff shortages, and while you may think it’s not costing you, that couldn’t be further from the truth.

Take a moment to consider what cutting corners on hiring is costing you.

  • What opportunities are you missing out on?
  • What message are you sending customers when you can’t reply to their inquiry promptly?
  • How many employees are leaving your team because they’re tired and overworked?

Not investing in recruiting costs goes much deeper than a monetary value. Every facet of your business will suffer if you don’t have enough of the right people.

It’s Not the Job Market

It’s time to stop blaming the job market. There are plenty of people out there who want to work. The challenge is attracting them to your company.

They either don’t know you exist or they don’t want to work for you based on what they can find out about you.

Why should an applicant choose you if you haven’t taken the time to build a strong brand, create a positive work environment, and ensure your current employees are happy?

We live in a time where information is everywhere, and if your current employees and customers aren’t happy, potential candidates will know this and steer away. So, what can you do?

Be Intentional and Invest in Recruiting

If you’re not spending 30% of your time focused on solving problems, creating better systems, and communicating that with your team, it’s time for a change.

By intentionally investing in your recruiting efforts and creating a happy workplace, you’ll become the company applicants want to work for.

If you want the business you’ve always dreamed of, you have to put just as much, if not more, effort into recruiting employees as you do customers.

You can have a team of eager employees but must invest in recruiting.

Ryan Englin
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