Little did Ryan know that his dad was preparing him for a lifetime of hiring great people, right there on the boat. When his dad taught him to fish, it was the small lessons that stayed with him: knowing exactly what you want to catch so every other decision becomes easier, practicing patience and determination, and being willing to throw some fish back instead of wasting time on the ones that aren’t keepers.
He’d learn later that those same principles are the backbone of great hiring.
Growing up with an entrepreneur father, Ryan learned the challenges of hiring and retention early on. His dad would work long hours, nights and weekends, just to keep his plant running. Often, the whole family would pitch in to help in the shop, on the floor, or in the warehouse. It wasn’t long before Ryan could drive a forklift and keep the warehouse in great shape. Looking back, he now realized that a lack of good people is what kept his dad at the plant, instead of home with the family.
After high school Ryan went to college and got a degree in HR management with an emphasis in training and benefits. After graduating, he made his way into Corporate America.
This experience taught him a lot. It especially taught him that he's not a corporate guy.
It also ignited his passion for process development. He saw how large organizations were able to get so much done with such little involvement from leadership. It was here that Ryan developed the foundation for the Core Fit Screen. He had no choice after experiencing the flawed interviewing practices of major companies.
It took Ryan a decade to leave the corporate world after realizing entrepreneurship was where he belonged. Instead of following in his dad’s footsteps, he followed his passion and launched a digital marketing agency.
Ryan didn’t abandon his blue collar roots entirely though. His agency specialized in bringing processes and systems to home service contractors all over America, helping them secure new customers and keep them. This understanding of human behavior and the retention process would later become key pillars of the Core Fit Blueprint.
Watching clients juggle multiple vendors, keeping their customers happy, and struggling to create a consistently remarkable experience, Ryan began consulting as a Chief Marketing Officer. In that role, he saw firsthand how transformative a defined culture can be and how important it is to hold people accountable to it.
He realized that great services alone weren’t what set our clients apart. It was great people, equipped with solid processes and united by a shared vision, that created their real competitive advantage. That insight became the spark that started Core Matters.
After helping numerous clients find more people with our hiring process, it was time to pivot. Ryan shifted away from the digital marketing agency to focus on implementing our process for companies all over the country.
He changed the company name, got clear on who we serve, and set out to build a company that could scale. The mission was powerfully simple: improve the lives of 500,000 families by empowering businesses to create better work environments by implementing the Core Fit Blueprint within the next 10 years.
After two and a half years, Ryan's book was published, with a goal of helping business leaders attract, hire, and retain the best employees. Over the years, Ryan had met so many entrepreneurs who didn't feel like they were winning in business because they didn't have enough people they trusted.
This book changed that.
Ryan pulled back the curtain and showed readers all of the backend tools we use to help our clients hire better people faster!
We designed the Core Fit Blueprint to help you permanently fix your people problems by implementing a proven, step-by-step system that transforms how you attract, hire, and keep top talent.
It doesn’t stop at getting the right people in the door, it elevates how you engage, develop, and support them so they stay motivated, committed, and proud to be part of your team. That’s how you become the employer of choice.
Our proven process will transform how you attract, hire, and retain the best people for your team. Get started today!
