In this engaging conversation, Ryan Englin interviews Roger Wakefield, a prominent figure in the plumbing industry and a leading blue collar influencer on social media. Roger shares his journey from a high school dropout to a successful plumber and influencer, emphasizing the importance of social media in connecting with the younger generation.
The discussion covers various themes, including the significance of automation and AI in the trades, the power of storytelling, and strategies for attracting new talent to the plumbing profession. Roger also highlights the need for ongoing training and learning in the industry, encouraging tradespeople to embrace their stories and communicate their “why” effectively.
The episode concludes with practical tips for aspiring influencers and a free resource for getting started on YouTube.
Takeaways
- Roger Wakefield is a leading blue collar influencer on social media.
- Social media is crucial for connecting with the younger generation.
- Automation and AI can significantly improve efficiency in the trades.
- Storytelling is a powerful tool for engaging customers and employees.
- Plumbing can be made appealing to the next generation through education and outreach.
- Professional appearance and communication can change perceptions of plumbers.
- Training and continuous learning are essential for success in the trades.
- Understanding your “why” can drive business growth and employee engagement.
- Asking “why” multiple times can help uncover deeper motivations.
- Investing in employees leads to better company performance.
Chapters
06:29 Automation and AI in the Trades
12:30 Making Plumbing Cool Again
19:51 The Journey to Plumbing: A Personal Story
25:06 The Power of Storytelling in Business
32:32 Investing in Learning and Growth
38:24 Getting Started on YouTube: Practical Tips
Connect With Roger:
LinkedIn: https://www.linkedin.com/in/rogerwakefield/
Website: https://www.rogerwakefield.com/
5 Things you can do on YouTube Giveaway: https://5thingsyt.rogerwakefield.com/lead-magnet-7151-6765
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