For years, manufacturing sales teams have struggled with outdated CRM systems. They’re clunky, time-consuming, and weren’t designed with the industry in mind. In this episode of Titans of the Trades, Ryan Englin reconnects with Adam Honig, CEO of Spiro.ai, to talk about a game-changing shift: the rise of an anti-CRM that finally understands industrial businesses.
If you’re tired of forcing software into workflows it wasn’t built for, or if you’re staring down the barrel of a looming labor shortage, this episode is one you don’t want to miss.
A New Kind of Sales Assistant
Instead of making your team manually input notes and client interactions, Spiro does it for them. It pulls data from emails, meetings, and ERPs, so your salespeople can focus on the human part of selling. Think of it as giving your team an Iron Man suit that makes them faster, smarter, and more effective.
But this isn’t a story about replacing humans with robots. It’s about amplifying people’s potential.
Why This Matters Now
With seasoned veterans retiring and younger talent hesitant to enter the trades, companies are facing two major crises:
- A labor shortage that’s only getting worse.
- A massive loss of tribal knowledge as experienced workers leave.
Manufacturing leaders need more than efficiency. They need a system that captures what the veterans know and makes it accessible to the next generation. Spiro.ai does that by acting as a digital memory bank for your sales team.
A Glimpse Into the Future
Adam paints a compelling picture of where AI is headed: a world where voice is the primary interface. Picture driving to a client meeting and asking your AI assistant, “What do I need to know about this account?” And in seconds, it tells you everything: sales history, quality issues, who to contact, and more.
This kind of tech is no longer futuristic. It’s here. And companies who adopt it now are gaining a serious competitive edge.
What You’ll Learn
We won’t spoil the whole episode, but here are a few things you’ll take away:
- Why traditional CRMs fail manufacturing companies.
- How AI is being used to capture tribal knowledge before it disappears.
- What generational shifts in ownership mean for industrial businesses.
- The big shift coming next in voice-first AI tools.
- Why automating reporting isn’t about replacing people; it’s about letting them do what they’re best at.
- How Spiro combines ERP data and communication records to boost sales effectiveness.
- What manufacturers should be doing right now to prepare for workforce transition.
Ready to level up your team’s productivity without sacrificing relationships? Hit play on this episode and see how AI is transforming the future of manufacturing.
Connect With Adam
Website: https://spiro.ai/
LinkedIn: https://www.linkedin.com/in/adamhonig/
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