Too many service contractors in construction are caught in the trap: more calls, more hustle, more stress. And yet revenue stays flat. Sound familiar?
Danielle Putnam, President of The New Flat Rate, has a bold solution that flips conventional thinking on its head: fewer calls, bigger tickets, and happier teams. In her conversation with Ryan Englin, Danielle dives into how menu pricing is reshaping how we sell in the trades.
The Menu Mindset
Imagine a technician walks into a home, finds the issue, and hands the customer a clear, visual menu of service options, from basic to premium. No pressure, no hard sell. Just choices. According to Danielle, this structure helps customers feel in control while empowering techs to perform at their best. And yes, it boosts average ticket prices. Dramatically.
Less Is More: Fewer Calls, Better Results
Running techs on 6 to 10 calls a day might seem like a productivity win. But it’s a trap. These rushed appointments lead to missed opportunities and burnout. Danielle suggests the opposite: send techs on fewer calls, give them a process to follow, and the results speak for themselves. More value per job and more satisfied customers.
From App to Advisor
The New Flat Rate isn’t just an app. Their Freedom Builders University offers in-the-field coaching, ride-alongs, and peer groups where contractors can learn directly from one another. You don’t need to be the expert. Danielle’s team helps you implement and train so the systems stick.
It’s Not About Unicorns
If your job ad says “tech with great sales skills,” you’re asking for a unicorn. Danielle makes it clear: techs don’t need to be salespeople. They need tools that guide the sales process for them. Menu pricing does just that and also creates consistency across your team.
Mindset and Follow-Up Are Your Real Challenges
In today’s uncertain economy, contractors must push past fear and indecision. One of the biggest takeaways? Many leads aren’t being followed up. It’s not a leads problem, it’s a process problem. If your techs aren’t closing, it’s time to look at your systems.
Curious how to make this transformation in your business? Listen to the full episode to learn more about Danielle’s coaching, menu pricing, and how the right systems can help your team win.
Connect With Danielle:
Website: https://thenewflatrate.com/
LinkedIn: https://www.linkedin.com/in/daniellekoop/
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