Job Board Ads Aren’t Long Enough

Job Board Ads

We’re all guilty of taking a generic job description from HR, shortening it because a job board told us to, and posting it without another thought.

You might not want to hear this, but that’s not helping you fill your open positions. In today’s Hiring Quick Tip, we learn what a successful job board ad looks like and why shortening your ad hinders your efforts.

Job Boards Are Search Engines

Put yourself in a job seeker’s shoes. They head to a job board, search for a job that matches their skills and location, and scroll through their options. If you don’t optimize your ad, high-quality applicants nor passive job seekers will be shown your open job. By making your job ad longer and keyword optimizing it, like you would your website, you’ll give the job board search engine the information it needs to get your open job in front of the right people.

Provide Expectations in Your Job Board Ad

Job Board ads aren’t long enough. A massive 63% of applicants want more information on a job ad. Applicants want to know what to expect once they apply, how long they must wait to hear back, and what the interview and screening process entails.

Remember, applicants aren’t looking for a new job; they’re looking for a new boss.

When applicants apply for a new job, the majority of the time, they’re not changing careers or positions. Applicants are looking for a new boss, a new team, and a new company culture. You’re missing the point by only laying out the job description.

Celebrate what makes your company great and why a candidate should choose you. Talk about your management style and how you will invest in them as a person. Discuss the team they’ll be joining and your company’s values. Don’t wait until the interview to play your best cards; after all, they might not even show up.

Be Clear and See Results

Above all, be clear with your job board ad. You may get fewer applicants, but that’s okay. Five high-quality applicants are better than 400 average applicants that you have to sift through. If you want top-notch applicants, you need a longer job ad.


Latest posts by Ryan Englin (see all)