A Clear Company Vision: What It Is and Why It Matters

A Clear Company Vision: What It Is and Why It Matters

Take a moment and consider this – do you have a clear company vision? Not revenue goals or market shares. An actual vision for where your company is going and where you’re taking your team.

What Does It Mean to Have a Clear Company Vision?

Pretend everyone in your company is on a bus and the final destination you’re heading to is your company vision. If everyone on the bus is excited about where you’re going, that’s great. However, if you’re not clear on the destination, how will you and your team know where you’re taking them or when you’ve arrived?

Your company vision needs to be short enough to be remembered, but detailed enough to fully understand. While the company’s vision may constantly be at the forefront of your mind, it may be the last thing your employees think about.

Not because they don’t care, but because they get side-tracked with their day-to-day tasks.

“Vision statements motivate employees to work toward shared goals”, according to Indeed. It can guide employees when they encounter challenges and serve as a strategic plan for success.

A Clear Company Vision Gives You Direction

If you don’t have a vision for where your company is going, how will you ever know when you get there?

When you have a clear company vision, other parts of your business naturally fall into place. You can make decisions that align with your vision, make purchases, and hire new people who are excited to help the company reach its goals. This clear vision also has a trickle-down effect. Not only will you make decisions based on the vision, but everyone on the team can lean on the vision when making decisions.

If you have the right people and have communicated your vision well, your employees will brush off any bump in the road and keep their focus on the destination. You and your employees can choose a path that gets the company back on track as quickly as possible without losing your much-needed talent.

A Clear Company Vision Helps You Recruit & Retain the Right People

When recruiting, there’s a big difference between hiring high-quality applicants and high-quality applicants who are excited about your company’s vision. When you have a clear vision, you’ll naturally attract people who share the same values and goals. People that will stay with the company even during challenging times.

Remember, your employees have their hands full with day-to-day tasks and unless you ensure the company vision is communicated often and well, it’s likely to be forgotten.

With a clear company vision, you’ll attract amazing people who want to stay on the bus through the good and the bad to reach a common goal.

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