Why You Need Recruitment Marketing
Over the last decade, business has become “inbound.” Companies that nurture customers draw them in – even before they buy. Job seekers are no different and with an effective recruitment marketing strategy you can attract them, too.
Customers do business with companies they care about. Those same emotional triggers will drive amazing employees to your team.
Today, two-thirds of the workforce isn’t engaged. This means two out of three people would leave their job for the right opportunity. That includes the people working for you too.
While three to five percent of the workforce is actively seeking a new place to work, the best employees aren’t quite ready to make a move. They’re waiting to make a move until the right opportunity comes along. These people are known as passive job seekers.
Passive job seekers are happy enough where they are, but they would consider leaving for the right opportunity. Your next best hire will come from this group of people waiting for the right opportunity to present itself. Recruitment marketing will help you attract them.
To effectively attract, hire, and retain the best people, you have to offer more than money. You must nurture them in the same way you do your customers. Recruitment marketing is a process designed to fill every open position with the right people at the right time.
At Core Matters, we teach you to use recruitment marketing to attract, hire, and retain the right people for your growing business!
So, how can you do this when this discipline is typically only for larger companies with multi-million dollar recruiting budgets? How can you compete?
Let us introduce you to the Core Fit Hiring System. A proven process that will help you to focus on attracting the best people to your business by creating a remarkable employee experience.
Attract the Right People
Motivate today’s employees with more than benefits and good pay.
Employees, especially the younger generations, are focusing their attention on what they can learn, how they can grow, and what greater purpose their job offers. Recruitment marketing lets you show them what makes your company unique.
It’s not easy for a business to stand out in today’s crowded job market.
- Develop an employer brand that makes you stand out from your competition.
- Position your company as the place to work and back it up with a remarkable experience.
- Create a bench to nurture potential applicants so you’re never starting from scratch to hire.
And you must market your open positions to the right people, at the right time, and in the right way.
Hire the Right People
Today’s job seekers are used to our always on, always connected culture. They’re used to getting things immediately and that includes a new job.
They receive information when they want. They consume information how they want.
If you’re not ready to meet job seekers where they are, you’ll only get further behind and continue to miss out on the best people.
From screening applicants to teaching your hiring managers the most effective interviewing techniques, without the right system in place your hiring process will continue to chase away the best people.
To hire the right people, you need to understand how to meet their expectations and deliver on the employee experience. You must:
- Automate the process of screening and processing applications so you can focus more time and energy on interviewing qualified applicants.
- Screen for Core Fit to ensure you’re hiring the right people that will help you achieve your goals.
- Set proper expectations every step of the way and implement a process that ensures you do this every single time.
Retain the Right People
Even if you do everything right during the hiring process, it’s only wasting your time and money if you can’t keep them.
When you add employee turnover costs to your P&L, the financial impact on your business is staggering. The cost of turnover can be as high as three times the employee’s salary. And that doesn’t include dealing with the damage they caused to your existing team or customers.
By developing the right employee experience, you will retain your best employees and make sure finding the right people is never a struggle again.
Recruitment Marketing With the Core Fit Hiring System
At Core Matters, our focus is on helping you attract, hire, and retain the right people. While recruiting is our focus, we’re still marketers at heart. This means we think outside the box and work with your team to position your company as the place to work for frontline employees in your community.
If you’re tired of turning away customers because you don’t have enough of the right people on your team, or you’re simply frustrated by the lack of quality talent in your industry, you owe it to yourself and your team to speak with us.