What if a single Christmas gift could change the course of your entire career? That’s exactly what happened to Elvin Hurst Sr. when his wife gifted him a table saw in 1958. Today, Kountry Kraft is a thriving family business with over 100 employees, and it all started in a four-car garage on the family farm.
But what does it take to build a company that stands the test of time? How do you maintain quality while adapting to an ever-changing market? And most importantly, how do you successfully pass your business on to the next generation?
A Business Born from Work Ethic and Vision
Elvin Sr.’s journey began with a deep-rooted work ethic from his upbringing on a dairy farm. Rising before dawn, working through all conditions, and handling everything from mechanical repairs to construction—this experience prepared him for entrepreneurship.
When a kitchen cabinet manufacturer told him he couldn’t build furniture at home while working for them, Elvin Sr. made a bold decision: He quit his job and went all-in on his own business. His father, an electrical contractor, introduced him to local builders, and the rest is history.
Hiring and Keeping Great People
For many business owners, hiring quality employees is one of the biggest challenges. But for Elvin Sr., the secret was simple:
- Hire locally. Many of his first employees were farmers who already had a strong work ethic.
- Train from within. New hires always worked alongside experienced team members, much like an apprenticeship.
- Build a workplace people enjoy. Profit sharing, bonuses, and a strong sense of community kept employees engaged.
Even with today’s shifting job market, Kountry Kraft continues to attract and retain talent by making employees feel valued.
The Challenge of Transitioning a Family Business
Passing a business to the next generation is no small feat, and Elvin Sr. acknowledges that stepping back was harder for him than stepping in was for his children. But he had prepared them well. His son and daughter grew up in the business, learning the trade, leadership skills, and the core values that made Kountry Kraft successful.
For business owners looking to transition leadership, Elvin Sr.’s advice is clear:
- Make sure they’re ready. Do they understand the operations, finances, and customer expectations?
- Instill strong values. Quality, integrity, and service should remain non-negotiable.
- Let go at the right time. Allow the next generation to step up and make their mark.
Looking Ahead: The Future of Kountry Kraft
With decades of experience, Kountry Kraft has kept pace with change – adopting automation, staying ahead of design trends, and continuously training new leaders. The next big question? Who will lead the third generation.
For business owners wondering how to ensure their company’s longevity, Elvin Sr.’s story is proof that strong values, great people, and adaptability can create a lasting legacy.
Want to hear Elvin Sr.’s full story? Listen to the podcast episode now!
Connect With Elvin Sr.:
Website: https://www.kountrykraft.com/
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