Summary
Cameron Sides, VP of Sales at Acquire ROI, discusses the myth of needing more applicants and the importance of optimizing ad spend using data. He explains how programmatic job advertising can expand job ad exposure to niche job boards and improve ad performance.
Cameron emphasizes the significance of good job ad content and the impact of budget allocation on cost per apply. He also highlights the importance of a holistic hiring process and treating employees well for better retention.
Takeaways
- Optimizing ad spend using data can yield better results than simply increasing the budget.
- Programmatic job advertising can expand job ad exposure to niche job boards and improve ad performance.
- Good job ad content is crucial for a successful campaign.
- A holistic hiring process, including a streamlined application process and efficient follow-up, can reduce acquisition costs and improve retention.
Chapters
01:31 The Myth of More Applicants
04:35 Programmatic Job Advertising
05:32 Expanding Job Ad Exposure
06:29 Importance of Good Job Ad Content
07:34 Budget Allocation and Cost per Apply
09:48 Improving the Hiring Process
11:38 Impact of Process on Acquisition Costs
13:21 Retention and Treating Employees Well
16:12 Holistic Process for Effective Hiring
20:09 Offer and Contact Information
Connect With Cameron
LinkedIn: https://www.linkedin.com/in/cameron-sides-770b42a6/
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