The Future of Job Advertising

The Future of Job Advertising

Ep. 57: The Future of Job Advertising

Summary

Cameron Sides, VP of Sales at Acquire ROI, discusses the myth of needing more applicants and the importance of optimizing ad spend using data. He explains how programmatic job advertising can expand job ad exposure to niche job boards and improve ad performance.

Cameron emphasizes the significance of good job ad content and the impact of budget allocation on cost per apply. He also highlights the importance of a holistic hiring process and treating employees well for better retention.

Takeaways

  • Optimizing ad spend using data can yield better results than simply increasing the budget.
  • Programmatic job advertising can expand job ad exposure to niche job boards and improve ad performance.
  • Good job ad content is crucial for a successful campaign.
  • A holistic hiring process, including a streamlined application process and efficient follow-up, can reduce acquisition costs and improve retention.

Chapters

01:31 The Myth of More Applicants

04:35 Programmatic Job Advertising

05:32 Expanding Job Ad Exposure

06:29 Importance of Good Job Ad Content

07:34 Budget Allocation and Cost per Apply

09:48 Improving the Hiring Process

11:38 Impact of Process on Acquisition Costs

13:21 Retention and Treating Employees Well

16:12 Holistic Process for Effective Hiring

20:09 Offer and Contact Information

Connect With Cameron

LinkedIn: https://www.linkedin.com/in/cameron-sides-770b42a6/

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