Summary
Derek Cormier, owner of Climate Experts, shares his success in doubling his business every year since 2016 and his ability to find and retain good employees in the trades industry. He emphasizes the importance of creating a strong company culture and defining core values to attract the right employees.
Cormier has developed an apprenticeship program and training system that compresses a two-year apprenticeship into three months, allowing new hires to quickly become productive technicians. He also highlights the significance of marketing and recruiting to find high-quality applicants and the importance of empowering employees to take control of their own career progression.
Keywords
trades, business growth, employee retention, apprenticeship program, training, recruiting, company culture, career progression
Takeaways
- Creating a strong company culture and defining core values is crucial for attracting and retaining good employees.
- Developing an apprenticeship program and training system can help compress the time it takes to upskill new hires and make them productive technicians.
- Marketing and recruiting efforts should focus on promoting the company culture, growth opportunities, and career progression to attract high-quality applicants.
- Empowering employees to take control of their own career progression can lead to increased motivation and productivity.
Chapters
02:08 Challenges in Finding and Retaining Technicians
04:27 Compressing Apprenticeship Training
09:27 Effective Marketing and Recruiting
13:30 Empowering Employees for Career Progression
Connect With Derek:
Website: climateexperts.com
LinkedIn: https://www.linkedin.com/in/derek-cormier-climate/
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